
Market Overview
Digital News Publishing
The dailyRx News Network (dNN) knows that millions of Americans turn to the Internet for lifesaving information about health care problems and healthy living tips every day. We believe publishing relevant, trusted and accurate information enables consumers to make educated decisions about their health.
News Publishing Today: The Numbers
Online and mobile news consumption has increased significantly over the past few years — and it continues to do so today. Since 2010, online news consumption has doubled, and mobile news readership has increased three-fold.
Digital News Trends
- 100 million people visit news sites each month.
- 50 percent of consumers list online health videos as a go-to resource for medical information.
- 20 percent of Americans get their news from social media networks.
Mobile News
- 104 million US adults use mobile devices for health information.
- 15 percent of Americans get news via mobile devices.
- 40 percent of millennials use smartphones, tablets and other mobile devices to get their news.
Health News Publishing
- 90 percent of patients do not fully understand health information.
- 57 percent of Americans say they have little or no trust in the mass media to report the news fully, accurately and fairly.
- 40 percent of peer-reviewed scientific papers published in the world’s top medical journals misrepresent the actual findings of the research.
Last Updated: January 21, 2015