Advertising & Promotions Policy

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In order to provide our Network affiliates and consumers with the most relevant, trusted and accurate information available, DailyRx accepts advertising and sponsorships from various third parties. To clearly differentiate sponsored versus editorial content and ensure objectivity, DailyRx has created the following guidelines to govern Advertising on the DailyRx Network of Sites.

For the purposes of this document, the terms "Advertising” and “Advertisements" will include banners, ‘sponsored by’ logos, contextual advertising, sponsored content, and promotions. All third party (sponsored) content must adhere to the DailyRx Advertising policy. DailyRx has sole and absolute discretion with respect to interpretation and enforcement of this policy. DailyRx may change this policy at any time by posting a revision to the DailyRx Network and/or notifying Advertisers. DailyRx’s policy is as follows:

1.    DailyRx does not endorse products, services or companies. The acceptance of any Advertisement or Promotion will never indicate an endorsement of the sponsor and its product and/or service being offered.

2.    DailyRx has sole discretion in determining the types of Advertising that will be accepted and displayed on the DailyRx Network.

3.    DailyRx does not accept Advertising that, in DailyRx's opinion, is not factually accurate and in good taste.

4.    DailyRx recognizes and maintains a distinct separation between advertising/sponsored content and editorial/decision-making subject matter. All Advertising, promotional, sponsored or marketing content on the DailyRx Network will be clearly identified as an "Advertisement."

5.    Clicking on an ad unit will redirect users to either an advertiser's site, relevant information on DailyRx, or a Sponsored content section within DailyRx. Sponsored sections are clearly labeled as such with the name of the sponsoring entity always displayed.

6.    DailyRx reserves the right to reject, cancel, or remove Advertising from the DailyRx Network at any time, and will promptly notify the advertiser to provide a reasonable explanation.

7.    DailyRx reserves the right to determine the appropriate placement of the Advertising on the DailyRx Site.

8.    It is the Advertiser’s responsibility to comply with all applicable domestic and foreign laws, including applicable laws and regulations of regulatory bodies. This includes pharmaceutical advertising to physicians and consumers that must comply with FDA guidelines for Direct to Physician (DTP) and Direct to Consumer (DTC) advertising.  Additionally, underwritten CME programs  must be labeled in accordance with the guidelines of the Accrediting Council for Continuing Medical Education (ACCME) and any other relevant accrediting bodies. DailyRx will not monitor compliance with applicable laws and regulations, but reserves the right to review all Advertising for compliance with applicable laws and regulations. If DailyRx becomes aware of any breach or potential breach of any applicable law, regulation, or guideline, DailyRx may remove the Advertising.

9.    DailyRx will never share personally identifiable information about consumers. It may share aggregated, non-personal information with advertisers regarding how the DailyRx site is used. However, information in these summary reports cannot be linked to individual users.

10.   DailyRx, its advertising affiliates, and/or advertising networks may place cookies on a user’s browser in order to deliver more relevant advertising and to control the sequence of ads they see. When DailyRx delivers advertisements, it may utilize age, gender, and location along with the content being viewed as targeting parameters. For more information about how DailyRx protects users’ privacy, please click here for the Privacy Policy.

11.    Certain categories of Advertising are prohibited on the DailyRx Advertising Network at all times. These categories include, but are not limited to, the following:

  • Illegal products whose distribution would violate the law
  • Products that make false or misleading claims
  • Alcohol
  • Weapons, firearms, ammunition, or fireworks
  • Gambling
  • Pornography or related themes
  • Material deemed discriminatory against a race, religion, or other group of people
  • Unreasonable, exaggerated, or unsubstantiated product or service claims
  • Advocating a political, religious, or publicly controversial position
  • Advertisements that compromise user experience by expanding beyond defined advertising space without user initiation
  • User-initiated advertisements that do not close upon scroll off or  do not provide a “close” option


12.    No Advertising will be allowed on the DailyRx Network that could potentially compromise the reputation of DailyRx or DailyRx’s Network Affiliates.

Review
Reviewed by: 
Joseph V. Madia, MD
Review Date: 
Tuesday September 7, 2010

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