Pros for this therapy
Psychotherapy can help you make dramatic changes in your life. Psychotherapy seeks to discover and address the underlying causes of psychological issues. Psychotherapy allows you to explore your symptoms and defenses in a constructive manner. Psychotherapy is a great tool to lead you to awareness, which can allow you to make the dramatic changes that will help you to move forward.
Behavioral modification is highly effective when administered properly, and is effective for almost any observable behavior with long term results, and focuses on positive reinforcement instead of negative reinforcement.
Cons for this therapy
Incorrect application of techniques can lead to failure of the therapy, and inconsistency in treatment can cause regression and setbacks that are difficult to overcome.
Several people have criticized the level of training required to perform behavior modification procedures, especially those that are restrictive or use aversives, aversion therapy, or punishment protocols. Some desire to limit such restrictive procedures only to licensed psychologists or licensed counselors. Level of training and consumer protection remain of critical importance in applied behavior analysis and behavior modification. While behavior analysis continues to grow as a science by including more environmental factors and behaviorism grows as a philosophy, some continue to criticize it for being reductionist.