The dailyRx News Network produces, aggregates and syndicates consumer-centric health news and videos. dailyRx addresses the underserved consumer demand for health news, published in easy-to-understand language, reviewed for efficacy by doctors, pharmacists and therapists.
dailyRx’s news articles are published in a positive voice, empowering consumers to make more informed health decisions. From aspirin to Zoloft, oncology to nutrition, dailyRx publishes articles consumers can trust!
Most importantly, doctors can ‘prescribe’ dailyRx news to their patients enabling more productive conversations. By publishing un-biased, actionable health news, dailyRx is helping reduce the overall cost of health care delivery.
Content
- dailyRx’s content library includes original news articles, Special Reports, FDA Alerts, clinical trial studies, genetic breakthroughs, university research and nutritional trends. With over 2,000 health videos contextually integrated, dailyRx delivers a relevant user experience to each eHealth consumers.
Our Mission
- “Empower patients and healthcare professionals to make more informed decisions.”
Our Goals
- EFFICACY: dailyRx publishes doctor-reviewed breaking news regarding health conditions, pharmaceutical medications, over-the-counter and nutraceutical products. dailyRx’s editorial team and health care provider advisors eliminate inaccurate research studies.
- TRUST: dailyRx news is published without any commercial bias. Our advertisers have never influenced the content within any news article published.
- SYNDICATION: dailyRx codifies its information (NDC, ASTMA, CPT) enabling health providers to easily “prescribe” relevant information to their patients from their eRx and EMR systems. dailyRx’s Content Management System (CMS) codifies multiple data points and content types, offering the delivery of individualized and relevant health care information. The CMS relates content elements to each other through either simple queries or more complex search heuristics.
- DISTRIBUTION: dailyRx offers free widgets, RSS feeds, eAlerts and eNewsletters enabling consumers to easily receive the type of information they want, in a personalized format.
- VOICE: dailyRx’s editorial team views health from a positive lens. We believe each person’s health status can improve by adopting proper nutrition, exercise and behavioral health. We encourage all patients to listen closley to their health care provider’s suggestions, and together we can live life to the fullest.
dailyRx Publishing Strategies
dailyRx publishes world class news content seven days a week. dailyRx strives to publish breaking news content prior to and during peak internet traffic times.
dailyRx handpicks articles related to morning issues (ie. poor nights sleep, coffee, tea, breakfast, morning exercise, etc.) to publish in the 5am to 9am weekday and 6am to 9am weekend time periods in order to increase morning readership.
dailyRx handpicks articles related to evening issues (ie. Dinners, Television Shows, families, nighttime entertainment, insomnia, etc.) to publish in the 7pm to 10pm weekday and 8pm to 11pm weekend time period in order to increase evening readership.
eHealth 3.0 Market Overview
dailyRx is astutely aware that every day, millions of Americans turn to the Internet for life-saving information about health care problems and to learn how to stay healthy. We believe publishing relevant, trusted and accurate information enables consumers to become well-informed and to make educated decisions when it comes to their health.
By publishing easy to understand content, we enable more patients to follow their doctor’s instructions.
- 100 million individuals visit news sites monthly.
- 90% of patients do not understand health information.
- 57% of Americans say they have little or no trust in the mass media to report the news fully, accurately, and fairly.
- 40% of peer-reviewed scientific papers published in the world’s top medical journals misrepresented the actual findings of the research.
- Only 26% of the top-50 academic medical centers have policies prohibiting medical ghostwriting.
- Just 25% of people check the reliability of online health advice.
Business Overview
- dailyRx is an advertising based publisher who aggregates and syndicates trusted health and medication news and videos. dailyRx does not charge license fees for accessing its content.
Audience
- dailyRx content is published for eHealth consumers and patients.
Funding
- dailyRx is a web site, owned by Patient Conversation Media, Inc, a private company, based in Austin, TX.