Marketing is one of the core aspects of any business. Whether you’re running a startup or an established business, you must consistently reach out to existing and potential clients to keep them up to date with your products.
How do you determine the best marketing tool for your business? In this post-COVID season, even reputable businesses are struggling to get back on their feet. To survive, you have to look for efficient yet cost-effective ways of reaching out to customers. If you’ve not tried email marketing, you’re missing out on a tried-and-tested technique.
Benefits of Email Marketing
Thousands of companies around the world utilize email marketing. Even with the emergence of the relatively new social media marketing, email marketing remains king. It’s known that email marketing can be time-consuming. From creating target lists and writing the emails to manage the responses, email marketing requires constant attention.
The good news here is that you do not have to do it all by yourself. There are many email outsourcing services out there to keep you focused on other facets of the business. Let’s see why this form of advertising should be a priority for your business.
Reaching Out to a Targeted Audience
Email marketing saves you money by ensuring that you only reach out to those interested in your products. This starts with the segmentation of your email list according to demographics: age, gender, location, and so on. You no longer have to spend your resources showing adverts to everyone.
For instance, if you’re running an offer at a particular branch, the email will be sent only to those who shop there. If you have a new product for college students, the email can go out to the appropriate age group. In reaching out solely to those that meet the given criteria, you significantly increase your conversion rate.
Giving Consumers a Choice
The media today bombards consumers with adverts from every direction. No wonder people have developed apathy, and they’re quick to skip adverts or flip channels as soon as they come on. Email marketing allows consumers to subscribe at will. You will be engaging with people who have chosen to connect with your brand, and are thus more receptive. Your emails are likely to be opened right away.
With the option to subscribe also comes the option to unsubscribe, but you can ensure that consumers stay on board by offering them timely and relevant information about your products.
Some companies send unsolicited marketing emails; each of us has received plenty of those. Such messages are hardly given any attention. Bombarding people with random messages only develops a negative attitude towards your brand. Call for subscriptions and grow your list organically for better results.
Cost-Effective
Email marketing costs less than the mainstream marketing channels. The starting process is easy; simple plain-text emails will pass the message just fine. As you go along, you can utilize visual graphics to make the messaging more appealing. You can also invest in software to automate the process.
Before you put together the resources for such upgrades, however, you can still send basic emails and achieve the desired results. Nothing should keep you from getting started. The low cost of implementation coupled with a return on investment of $35 for every $1 spent is yet another reason why email marketing should be at the top of your priority list.
Final Thoughts
This list is by no means comprehensive of all the benefits of email marketing; there are many more. If you were wondering if this form of advertising is suitable for your business, we believe you’re now sufficiently informed.
You don’t have to wait to have a pro marketing team in place. Start by emailing those who have previously engaged with your brand to keep them informed on your products. Build your email list bit by bit and watch this marketing strategy take your business to the next level.
