3 Reasons Why Business Tools Have Become Mainstream

Did you know that 93 percent of companies consider technology necessary to their goals? In fact, 70 percent of companies have a digital transformation strategy in place or are in the process of implementing one, according to a Tech Pro Research survey.

Another 21 percent say they have completed that digital transformation, including the common use of business technology, tools and software. On a more personal front, 85 percent of small business owners say their use of technology contributes to their success.

So when did the use of technology tools like video conferencing and productivity software become so commonplace? From enabling better business efficiency to refining supply chains and driving better communication with others, there has also been a monumental change in the way businesses operate – with a bit of help from business technology and tools now and for the foreseeable future.

1. Consumer Shift Towards A Digital World Has Accelerated

In the past decade, consumer opinion and the use of digital technology have skyrocketed. Around 88 percent of consumers use at least one piece of technology to make their shopping experience easier, according to recent research by Tech Pro. At home, in their cars, and even in their workplaces, consumers are embracing the use of technology for convenience and ease.

In response, leading tech and shopping giants like Microsoft and Amazon are producing innovative technology to meet the changing demands of the market. As a result, businesses have found themselves in the position of using business tools as a key competitive strategy to win over and keep their target market.

2. Business Owners And Management Continue To Seek Answers To Greater Efficiency And Versatility

Technology like video and web conferencing software has also become a common tool in helping businesses increase their chances of survival. One way it is helping is by providing important real-time data on their cash flow positions and sales. Predictive software is helping businesses accurately plan for future demands and other circumstances.

It is also being used to better manage supply chains and increase contact with consumers, particularly for eCommerce businesses.

One good example has been the use of technology in helping the wedding industry survive. This year has seen the industry take a multibillion hit, thanks to the fallout from the pandemic. However, vendors and couples alike have adapted their wedding plans to adjust to the new normal.

With the help of video conferencing tools like Skype and Zoom, brides have been able to have virtual dress fittings, venue tours, and planning sessions with wedding planners.

Now, with an increasing number of couples opting for virtual wedding ceremonies, wedding planners are helping couples to come up with guidelines for their online wedding or navigate virtual ceremony hiccups, like miscommunicating their ceremony expectations with guests.

3. The Call For Remote Working And Flexibility Has Grown Louder

The shift towards a technologically driven age is not only on the sales front either. Repeated calls by employees, coupled with the recent acceleration in remote working, has brought communication technology to the forefront of a variety of businesses. There is also the continued growth of the gig and freelancing economy, as businesses discover the benefits of using contractors without being hindered by border constraints.

However, as these hiring practices become normalized, so have the tools that enable businesses to manage these evolving workforces. For those managing remote teams, technologies like telepresence robots, along with communication software like Slack and Microsoft Teams, are helping businesses and employees stay connected and communicate effectively, even from a distance.

These are just a handful of the reasons behind the widespread adoption of technology in the business world. What is definite is that the use of technology is no longer a luxury for business: it is now normality.