channel partner lms

Channel Partner LMS: All You Need To Know! 

Businesses invest in employee learning and development to maintain growth and improve profit margins. Training the resellers, franchisees, and other channel partners who advertise and sell a company’s products or services is essential to accelerate growth and outperform the competition.

Channel training, also known as channel partner training, helps organizations increase revenue, build their brand, and keep more existing customers happy. However, only by introducing many training programs or courses can any company hope to achieve success with channel training or reseller training.

Your company should routinely update its channel partners with relevant and timely information to get the most out of your channel training software. On the other hand, you must ensure that your potential resellers and partners have undergone training before joining your network. Using an appropriate LMS system for channel training, you may instruct and train partners and resellers across geographical regions.

Since LMSs allow for automated channel training, they save you time and money. A modern LMS platform like bridge LMS can be used to train and motivate channel partners without the need for full-time HR staff. Channel partners can be helped, motivated, and instructed by letting them learn at their own pace and interacting with instructors.

Below are the must-have features of Channel Partner LMS:


Automated, individualized instruction is one of the most effective ways to boost usability. A visitor’s experience needs to be completely individualized. The content’s branding, design, features, and suggested reading material go under this category.

Historically, customization options were restricted to logos and broad user profiles. Personalization in today’s systems can also be based on behavioral criteria such as the user’s social interactions, survey replies, and recommendations from peers.

The most advanced personalization tools can even consider a learner’s behavior in contexts other than the LMS. Some systems, for instance, can use information such as a channel representative’s website navigation history, downloaded documents, product purchases, contract status, etc.

Affordable Prices:

In contrast to a channel partner LMS, investing in a software-based LMS platform can be pretty pricey. To begin with, your business will only be charged for the specific support you need. Software-based platforms typically provide a wide range of services to ensure that their consumers can afford relatively high prices. If you choose a software-based solution, you’ll have to deal with a plethora of extra features you’ll never use.

You can control spending with an online learning management system. Because it is a channel partner LMS, there are no costs associated with setting up and running this system. You might pay less for enhancements to the initial services and features you get. You may get the benefits of an LMS without shelling out a tonne of cash for platform maintenance by having the LMS provider handle everything on your behalf.


The best channel learning systems boost participation by using gamification to encourage learners to read the valuable material. This includes backing for non-cash incentives like digital badges, prizes, and certificates that can be displayed to show off a person’s skills and accomplishments. So that salespeople can engage in friendly competition and learn from one another, gamification also incorporates the idea of contests and leaderboards.

You can award prizes to the first individuals or teams to accomplish a specific goal, such as completing a course or earning a certification. As a bonus, it gives the victors easy access to valuable material incentives like gift cards, unique products, and monetary prizes. Sometimes, gamification is seen as more of a perk than a necessary feature in an internal LMS. However, gaming elements are mandatory for training competitive channel professionals.

Make Digital Content Available in a Variety of Formats:

LMS systems enable firms to deliver individualized training to each channel partner by making various digital material formats accessible. Ebooks, video lessons, audiobooks, infographics, and quizzes are some forms of digital content commonly supported by modern LMS platforms.

Additionally, they provide the means to develop instructional materials using in-built features and capabilities. Use the in-built content authoring tools to give each channel partner control over his learning by giving him access to the most relevant digital materials. In addition, you can assess the participant’s development by having them finish quizzes and tasks.


Concerns about brand protection, managing expansion networks, assuring the right amount of channel partner participation, and settling a conflict are some obstacles that a company may face during channel training. However, if your company uses a high-quality LMS, it may reap many rewards from having access to such priceless assets.

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