If you’re not using content marketing, you need to start. 47% of consumers will read between 3 and 5 blog posts before making a commitment to a product or service.
Whether you’ve been doing content marketing for a while or you’re just getting started, you probably have a content gap. Without creating content around the right topics or keywords, you’re likely leaving money on the table and aren’t as effective online as you could be.
Fortunately, we’re here to help. In this SEO hand guide, we’ll tell you everything you need to know about content gaps.
What Are Content Gaps?
A content gap is essentially the disconnect between the content that you have online and the content that your target audience is actually searching for.
While you may have covered many topics already, there may be many that you haven’t covered but that your audience would love to see. You may be missing blog posts on certain topics or you may not have enough examples or details in current blog posts.
If you’re an SEO reseller, it’s essential that you understand SEO reseller pricing and know how to explain SEO to your clients. Be sure that you understand content gaps and know how to explain them to others.
Why Do You Need To Fill A Content Gap?
Creating the right content for your site and ensuring that it’s meeting the needs of your potential buyers can help your business grow and can help your website get more traffic.
Fixing content gaps can lead to improved metrics across the board. It can help to reduce your site’s bounce rate and increase conversions. It can also increase brand awareness.
How To Fill Content Gaps
To fill a content gap, you should perform a content gap analysis. A content gap analysis allows you to identify the keywords and topics that you’re missing.
Use The Buyer’s Journey
The first thing that you’ll want to do to analyze content gaps is to consider the buyer’s journey. You should create content for each part of the buyer’s journey to help your customers move from one stage to the next.
Take a close look at your existing content. Ensure that you have content that aligns with each part of the buyer’s journey including awareness, consideration, and decision.
Know What Your Audience Wants
You should also do some research into what type of content your audience wants. Asking them directly is a great way to find out what they’re interested in.
Running polls and surveys, interacting with customers on social media, and reading online business reviews are all ways that you can identify pain points and get an idea of what your customers are interested in learning more about.
Take A Look At Your Competitors
In addition to checking your own site, make sure to look at your competitor’s websites as well. Use an SEO tool to discover the keywords your competitors are using and compare them against your own.
You may find that there are many keywords and topics that you’re failing to make content for that would work well on your own website. For instance, if you are an agency who specializes in search engine optimization, you could make a post about link building and best off-site SEO practices.
Using These Tips To Fill Content Gaps
If you want to fill a content gap and connect with your customers, be sure that you consider the information above. By analyzing your content gaps carefully and creating content based on what you’ve learned, you’ll do a much better job of marketing your business online.
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