Digital Marketing is a very broad term that includes many different types of marketing. In this article, we will explore the five main categories: email marketing, blog promotion, social media management, video marketing and mobile marketing. There are other types of digital marketing such as affiliate programs and webinars too which we won’t be discussing in this post.
So, what is digital marketing?
Digital marketing is a way to promote your business through various methods of online advertising. Some examples of these methods are through social media such as Twitter and Facebook, paid websites such as Google Ad Words, paid email marketing like Aweber, SEO (search engine optimization), PPC (pay per click) and blogging.
Even if you have a brick-and-mortar business, digital marketing can be used to help drive traffic to your website by link building services and other SEO means. Digital marketing includes all the things you need to get your business started online – this includes creating great content, monitoring key metrics on various platforms, promoting yourself through social media outlets and more.
Read on for a breakdown of these different types of digital marketing.
Different Types Of Digital Marketing Explained
1 – Lead Generation
Lead generation is all about creating leads for your business. These are actions that people take, like filling out a form or giving you their contact information (this can be done by putting a sign-up form on your website or blog). This data is then collected by an automated system and sent to your email account. It’s this simple act of collecting information that makes it a form of digital marketing.
You can use lead generation to funnel people towards your business website or an affiliate program, and with the right strategy, you may even be able to convert some of these leads into paying customers.
2 – Email Marketing
Email marketing is the most common form of digital marketing. It’s one of the oldest too! Some people are wary of email marketing because it can be difficult to do well, but there are strategies that you can implement that will work with any type or size of business.
Email marketing allows for an extremely targeted approach which means you’ll only reach the people that are interested in your message and products or services, leading to better conversions. Your tactics will also be directly connected with the goal of your business. For example, if you’re trying to generate leads for a small business website, sending emails containing discounts and an opt-in form will help engage new customers!
3 – Influencer Promotion
Influencer promotion can be a very effective way to get people’s attention. For example, let’s say you want to promote your app on Twitter and create a lot of traffic and downloads by getting the attention of influential bloggers and vloggers. By approaching these users directly and providing them with incentives, they will often agree to post about your product or service (this is called affiliate marketing – we’ll talk more about that later).
If you’re skilled at promoting yourself online then this can also be an extremely powerful form of digital marketing. Just make sure to reach out only to those users who have proven themselves as influencers in their niche; too much outreach doesn’t always lead to good results!
4 – Social Media Management
While not a true form of digital marketing, social media management can be an important part of your overall marketing strategy. It is a type of digital marketing that helps you connect and engage with your target audience on various social media outlets such as Facebook, Twitter, and Instagram. This could include liking posts, posting content, hashtag research, and more.
The benefit to this kind of digital marketing is that you’re reaching out to people on their preferred social media platform, which is much more convenient than trying to market on ‘unsociable’ hours.
In essence, it’s all about managing your interaction with customers and potential customers on various social platforms that you’re using to spread the word about your product or service. When done well, social media is very powerful in terms of driving traffic and conversions.
5 – Video Marketing
Video marketing is a way of promoting yourself on video-sharing sites such as YouTube and Vimeo. This type of digital marketing works best for companies that have a visually-appealing product, but it’s also gaining popularity among businesses looking to share their expertise or experience in a more engaging way.
You can create videos explaining certain strategies you use for your business, review products or services that are similar to yours, or simply make creative vlogs showcasing your personal brand. As long as your content adheres to the basic video sizes and dimensions required by each platform, along with unique and well-executed ideas, video marketing can be a massive asset to your brand.
6 – Mobile Marketing
Mobile marketing is a way of promoting yourself on mobile devices such as smartphones and tablets. While it’s one of the newest forms of digital marketing, its popularity has skyrocketed in recent years due to the rise of smartphone usage around the world.
It’s also super convenient because people are always on their mobile phones! You can use mobile marketing to promote your products or services through apps, push notifications, and ‘app deep linking’.
7 – Affiliate Marketing
Affiliate marketing is an online marketing strategy that helps to generate sales for other businesses. People who are looking to sell products or services partner with another business in order to place links or ads on their website.
When a customer clicks on one of these links, the affiliate program will track the sale made through this click and give them their own commission. It’s a simple but effective strategy that has helped to generate many successful entrepreneurs and hundreds of thousands of dollars for those who’ve used it successfully.
The internet is a vast and complex place. It’s difficult to know where to start when it comes to marketing your business online, but don’t worry because we have you covered! In this article, we discussed the different types of digital marketing – email marketing, blog promotion, social media management, video marketing, and mobile marketing.
For each type of strategy or tactic that was mentioned in the content above (ex: emailing customers), there are sub-strategies like lead nurturing throughout various stages of the customer engagement funnel for example which will help you further optimize your conversion rates with less effort required on your part.