Today, all search engines are very practical to use, they have the answer to everything and you can’t live without them. Anyone who uses the internet carries out at least one search per day via these search engines: they have become an inexhaustible and privileged source of information for any type of subject.
In this guide, we offer you some of the most used search engines in the world to help you see more clearly and stand out among the multitude of existing sites.
What is the importance of search engine websites?
With the constant increase in the use rate of the Internet in the world, the spread of these search engines does not stop increasing. It is also linked to the increasingly widespread use of smartphones, at any time of the day: morning, noon, and evening, the internet accompanies us everywhere.
In marketing, search engines play a crucial role: to gain visibility, your content must be optimized for each of the search engines used by internet users if you want to achieve the best ranking on their results pages.
If you want to be known internationally, this means taking into account the habits of internet users in the markets you are targeting abroad. Google may be an undisputed giant, but it can be interesting to strengthen your presence on other search engines that are more used in other parts of the world. But what are they? Which ones to prioritize? Hope this guide will help you to find anything you need online.
Whether you are looking for information on the World Cup, the results of the last elections, contact details of any unknown callers, the latest wedding or royal baby, Kim Kardashian, or the latest Avengers movie: you will know all about the news in a few clicks thanks to search engines.
Which latest smartphone of the year best matches your preference criteria, or how to get your cat used to using the toilet? The internet knows everything.
Here we show you several apps and sites on which you can easily find anything you need online.
1. Google:
No surprise here. If you have internet access, you know Google and it is probably your homepage as soon as you click on your internet browser. In 2016, Google recorded more than 2,000 billion requests.
That’s about 5.5 billion searches per day! It is literally the place to gain visibility. According to a report, Google’s global market share was 74.5% in January 2018, which puts it well ahead of all competition. For smartphones, this same market share reaches 93%!
2. Baidu:
You may have never heard of it, and yet, Baidu is the most used search engine in China, ahead of Google. It alone represents 10.5% of the global market share simply for the use made of it by the large Chinese population.
If you want to open your e-commerce site in China, this is the way to go. Don’t forget to have your site translated and registered under a .cn domain name to enter the competition.
3. Bing:
This search engine is better known than Baidu: launched by Microsoft in 2009. If you have ever used a computer with Microsoft’s operating system, you have probably used Bing when doing a search. Far from reaching Google, Bing still represents 8% of the global market share. Google and Bing search results are very similar, but Bing would be better for video searches.
4. PhoneHistory:
On PhoneHistory, you can search through the largest directory of landline and mobile numbers for individuals and companies. Using this tool, you can easily uncover the caller’s name, address, phone history, personal info, the state associated with the area code, and much more. That is a great place to look up any unknown numbers trying to reach you.
5. Yahoo!
Yahoo accounts for 5.4% of global traffic. This is not enough to compete with the previous 3 search engines, but be aware that Bing and Yahoo! reached an agreement to deal with Google’s monopoly. So, if you optimize your site for Bing, it will also be optimized for Yahoo!
6. Yandex:
If you’ve never been to Russia, you probably don’t know that Yandex is a very popular search engine there. Like Baidu in China, Yandex is Google’s direct Russian competition. Yandex holds 52% market share in Russia, compared to 42% for Google. If Russia is an option for your international development, consider using Yandex!it also has additional services and apps such as taxi and food delivery.
7. Ask:
As its name suggests, this search engine works on a simple principle: you ask a question, and someone gives you an answer. Ask holds 0.3% of the global market share. To be well referenced, you must be an active member and cultivate your presence on this search engine.
8. DuckDuckGo:
This search engine also has a little something extra: DuckDuckGo promises to any Internet user who carries out a search on its site that it will remain a kept secret. Any search made with DuckDuckGo is anonymous: any personal or historical information is immediately forgotten. With only 0.2% of the global market share, this search engine is gaining popularity every year and is one of the rising stars of Internet search. So if you are concerned about your privacy, use this search engine.
9. AOL:
With only 2 million users AOL only holds 0.1% market share worldwide. Things may well change as rumors have it that AOL and Yahoo! could merge.
10. DogPile:
To offer the best of the best, Dogpile combines results from multiple search engines like Google, Yahoo, and Yandex. Why deprive yourself of it?
It is up to you to make your choice! It is also important to note that YouTube and Facebook, even though they are not search engines, strictly speaking, are increasingly used to find answers: tutorials, information on relatives, and companies. In a few clicks, these two Internet giants also provide answers. But they are far from dethroning Google.
