The Benefits of Gamification in Work & Learning

Put simply, gamification is where an activity has typical game-playing features mapped onto it. This often includes point scoring and record keeping, promoting competition and can sometimes involve simplifying or simulating an activity before learners get hands-on experience. Gamification is used everywhere, to further please consumers and to inspire employees towards better teamwork. Here are some of its benefits.

Why Gamification Works

Gamification works because it takes principles from entertainment and applies them to typically non-entertaining things like work or learning. That way, it makes those activities more engaging. This only works because game entertainment is such a big industry that appeals to many people already, with many websites offering games through iGaming. Those sites allow users to play Slingo games and other online casino activities, often with themes and features that you don’t find in the classics.

That’s just one example of a much wider industry that aims to entertain. While people find entertainment in a variety of ways, there are basic commonalities that can be figured out and used to help them expand their knowledge.

Records Create a Narrative

One underrated benefit of gamification is that it can help structure improvement by creating a narrative. We experience our lives in a narrative way, creating a story for ourselves as we navigate education and work. Our brain is trained to think linearly, and narratively, which can be leveraged to develop skills. A story can stick in our minds much better than a dry list of facts or instructions.

This is primarily achieved through record-keeping and point-scoring in gamification. This turns unseen progress into something visible, making it easier for people to associate themselves with their work. Whether it’s hitting KPIs or advancing a learning experience, seeing it and tracking it in real-time can inspire progress more than other methods.

The idea that narratives are easier to understand isn’t new. In fact, that’s how history has been taught for quite some time, especially where narratives compete against one another. Language learning often gives learners scenarios and stories that they can learn from, to immerse themselves in the targeted language and culture. With gamification, we can apply these principles to jobs that rely on digital infrastructure.

It Promotes Friendly Competition

Managing competition can be a difficult task for workplaces since it can be productive or unproductive depending on its tone. Competition for the wrong reasons will demoralise people and hinder any progress at work. With friendly competition, however, everybody can become more productive and respectful of one another as a result.

Gamification can help strike a balance of competition by limiting it to specific metrics. For example, a leaderboard for productive tasks will help people focus on what matters without introducing competition to other facets of work life, where negative social consequences can come as a result. Another popular strategy is to split workers into teams that compete against each other but still operate as a larger whole.

As digital interface technologies develop, we can expect to see more advanced methods of tracking and rewarding productivity for many white-collar jobs. Wearable technology can make gamification more accurate too, and bring these benefits to more physically demanding labour.