Your eCommerce business is a unique entity. It has its own needs and goals, which can’t be met by generic advice from someone who doesn’t know your product or your customer base. Therefore, here are pieces of advice on various aspects of running an eCommerce store, including marketing, customer service, design, accounting, etc., so that you can get back to doing what you do best: building your company!
Platforms and Channels
Amazon, eBay, and Etsy have made it easier than ever for people to do business online. If you’re looking to improve your eCommerce business, make sure to watch some tutorials on how to use these platforms most effectively. You’ll need to create a plan for how you will market your products, and determine what channels you will use.
Today there are more options than ever before to help your business succeed! Tools like eprocurement software solutions can help your business compete with large companies much easier.
Social media paid advertising, and email marketing are all great options. It is only important that you focus your efforts on the channels that will provide the best results for your business.
Search Engine Optimization
SEO is the process of improving your website’s organic search ranking for certain terms, essentially making it easier for people to find you. The higher up on Google you are, the more traffic you can expect to receive! This is perhaps the most important thing business owners must know about if they don’t already – without this knowledge your eCommerce store will never reach its full potential.
Many factors make up good SEO including title tags, meta descriptions, keyword usage, and backlinks among others. It can be hard work but definitely worth it!
An eCommerce store lives on a website, so web hosting is extremely important – if your site crashes often or loads at a snail’s pace then your customers will likely lose interest and go elsewhere. Web hosting is the service that stores your website files so you can share them with people on the internet and different types of hosting come with different features. Make sure to choose one that’s right for you!
The more data you have, the better decisions you can make about your eCommerce store. Analytics track everything from website visitors to where they came from and what pages they interacted with. This data is essential for understanding what’s working and what isn’t so you can make changes as needed. All good eCommerce platforms come with some sort of analytics tool, so be sure to make use of it!
One often-overlooked aspect of eCommerce is customer service. Providing excellent customer service can set you apart from your competition and make customers more likely to return in the future. There are many ways to provide great customer service, but some basics include responding to queries quickly, being polite and helpful, and resolving any issues as quickly as possible.
One last thing to think about with customer service is how you’ll provide shipping options for buyers. Some people prefer fast shipping while others would rather go cheap. Ensuring that you offer both options is important, as well as international shipping if applicable to your business.
Even if you have an eCommerce store, it’s important to remember that there are many other aspects of running a successful business. From SEO and web hosting to shipping options and customer service, these topics can make all the difference in your success rate. Choose one or two areas to focus on at first then gradually work into more as you get comfortable with what works best for your business.