If you ask an online marketing specialist what is the secret to gaining more visibility, they’ll tell you that your website needs more backlinks.
Suppose you researched ways to boost your brand’s marketing online; you probably read about search engine optimisation and backlinks. SEO specialists don’t sing the praises of building backlinks for nothing; they are crucial in driving more traffic to your website and improving SEO. However, SEO involves more than building links; backlinks are crucial for successful online marketing.
You’ve come to the right place if you’re looking for strategies to acquire more links for your website to help it rank higher in search engines in 2023.
But first, let’s figure out what is link building
We mentioned that link building is essential to boosting your website’s SEO, but you might not fully understand what it implies. Link building is a process of creating a web of links from other websites to your site and pages. The links can come from images or texts placed on relevant websites in your sector.
When search engines see that high-authority websites link to your pages, they consider them as trust votes and mark your website as a relevant resource. Thus, your website’s rankings increase in search engine results.
You can build backlinks using different strategies so you can make your website rank higher on search engines. Some of the methods to gain links for your website are tried and true, but others are new and innovative. Let’s discover them all.
1. Use SEO tools to analyse your website
Online marketing agencies like Seeders use SEO tools like AHREFS for auditing websites and analysing their backlink profile to understand what strategies they must develop to create new links. Therefore, the first step in getting backlinks is to find your DA, how many links you have, and other metrics that impact your website’s ranking.
SEO tools help you determine:
– If you have broken backlinks or lost backlinks over the time
– Which websites link to your competitors
– Which pages on your websites have the most backlinks
– If there are low-quality or spam links connecting to your pages
– New keyword opportunities
– Existing keyword performance
Take advantage of SEO tools to make your website’s backlink profile and identify new link-building opportunities.
2. Clearly identify your niche
Link building implies creating high-quality content that attracts the public to your website and makes other online resources refer to your pages as reliable sources of information. A paramount step in building high-quality links is identifying your business niche and target audience – so you can come up with topics that draw their attention.
Link-building services conduct market research to gain more insight into the market’s needs. You should do the same if you’re interested in what your target public wants. Additionally, it would help if you also researched your competitors to find out what websites link to their pages and uncover backlink opportunities.
Once a website features a link from your sector, it could be open to posting content relevant to your niche that sends to your website. Instead of creating a broad marketing strategy, adopt a link-building approach that enables you to focus on developing targeted content, get in touch with industry-related websites and build connections with other players in your industry.
3. Research keywords and use them when creating anchor texts
The secret to helping your target audience find your content and share it is to figure out what keywords they use to search online for services similar to yours. AHREFS and SEMrush can help you research keywords relevant to your business. However, instead of optimising your content for high-volume content, integrate long-tail keywords that sound more like the questions people use.
When you create content for backlinking, make sure you build links to your pages, integrate keywords in the anchor text and use hyperlinks for those anchors. Using this strategy helps you improve your website’s relevancy and make it rank higher in search engines.
4. Create engaging content
You must create high-quality content in order to do backlinking. Relevant topics for your business can attract your target audience, help you gain views on social media, engage new clients, and get your content more circulated online.
Here are some recommendations on how you can write articles that appeal to your target audience:
– Write about subjects that engage readers
– Provide information the public cannot find anywhere
– Add value to your content by using PDFs, videos, and interviews
– Use graphics and high-quality images to make it easier for people to understand the information
– Break the text into smaller sections using headings and subheadings
– Add internal links to your website and links to other authoritative resources
5. Use influencer marketing
Influencer marketing has been a hot topic for the last few years, and it will continue to remain popular in 2023. This marketing strategy is incredibly effective and can help you reach new customers with whom you might not engage otherwise. Suppose you want to increase your customer base without spending money on traditional advertising; you could work with influencers relevant to your sector.
Influencer marketing is also helpful when you want to build links because they usually add website links to their blog articles and social media posts when they talk about their experience with your brand.
6. Take advantage of guest blogging
Most brands use guest posts to get links back to their websites from other online resources. The best thing about this method is that you can collaborate with an agency that spreads your content online. They usually work with editors from all domains to publish articles relevant to their clients’ niches.
You can also write blog posts and reach out to local websites to ask them if they might be interested in posting them. The editors usually evaluate the text, and if they find it engaging for their audience, they’ll share it on their website.
There are many strategies you can use to pursue backlinks. Depending on your budget and level of experience, you can choose from the above or use other ones.