Most Used Social Media Platforms In The World

We would be fools not to acknowledge the fact that social media is all the rage in today’s internet age. In the case that you are looking to keep in touch with old or make and even in the case you are trying to market a product and/or service of your new business, social media platforms are an ideal way to do so.

Besides and perhaps most importantly, when we need to check in on our loved ones, social media platforms give us the ability to do that not only through free instant messaging but also through video chats as well as audio calls. No wonder, so many people have been using these apps.

In fact, according to Statista, one of the most popular sources of statistics since its inception well over a decade ago, there are well over four billion users of social media on the planet. As awesome as it may sound that more than half the planet uses social media and that any one person is more likely to be a user of at least one of the social platforms, the truth is that this is not even the most striking statistic about the usage of social websites.

What is more striking is that the average user is on these sites for more than a couple of hours in a single day! Subtracting out the time it takes us to work, sleep, and commute, we find out that we are spending half of our life on social media.

When something holds so much influence, it only makes sense that it is talked about a lot in society. While a certain sector of the population likes to indulge in the best ways to market stuff on social media, others like to discuss more philosophical ideas such as the overall impact social media is having on children.

Yet another subsect of the population likes to compare different domineering social media platforms to see which ones may fit their needs the best. In the case that you belong to this subsect of mankind, it is time for you to rejoice as, in this piece, you are just about to learn more about the various popular social media platforms dominating human interactions on Planet Earth!


With, at the very least, 2.9 billion active users every month, there is no doubting that Facebook is the most used platform in the whole wide world. The platform was launched in 2004 by Mark Zuckerberg initially to help students communicate with one another in his renowned alma mater, Harvard University.

Facebook is currently owned by Meta – a company that was incidentally known very recently as *surprise surprise* Facebook. Meta is also the owner of other domineering platforms such as Instagram and Whatsapp. People use Facebook for letting the world know how they are doing through Facebook statuses.

Alongside, Facebook Messenger – the instant messaging service of Facebook – can also be used to text, audio call, and even video call folks who may be thousands of miles away. All this is for free; the only thing you need to pay for is good internet. Our recommendation in that regard would be Xfinity internet; Comcast Xfinity makes sure you get a dependable as well as a quick connection.

Facebook likes are nowadays becoming one of the factors of online growth. It gives a clear idea of acceptance of a page, profile, or a post. Given the importance of likes, people nowadays even spend a lot of money to get a reasonable number of high-quality Facebook likes to grow their business. Seeing Facebook likes in a post or page, people get assured about that page and business, and find it to be very reliable.

Although Facebook is amazing in some aspects, it certainly does have its drawbacks. People criticize it for its lack of protection of user privacy. This concern was heightened during the time of Cambridge Analytics when user data was stolen in large amounts.


Well, YouTube, like Facebook is a platform you must have heard of. This is because, over the years since its inception in 2005, YouTube has become a household name. It is, by a huge margin, the world’s largest video-sharing platform.

Alongside viewing videos, people can also like, dislike, and comment on people’s videos. They are also recommended videos based on what they have watched previously. YouTube consists of all types of recordings, including music videos, educational videos, and do-it-yourself (DIY) videos.

The platform is owned by Alphabet Inc., which is also the parent company of Google. 2.6 billion users watch videos on YouTube every month making it the second most used social media platform in the world. As awesome as the platform is, it does face some criticism regarding it being unsafe for kids, censorship in excessive amounts, and copyright issues.


We are optimistic this article has given you a better image of the social media world.