It’s no secret that consumers hop from one streaming platform to the other, citing various factors such as content variety, not enough original programming, and lastly, increased prices.
Recently, a survey conducted by YouGov has revealed that two in three Americans would consider canceling their current streaming subscriptions if the prices got hiked.
Price is certainly a deciding factor in showing loyalty to any streaming platform, bearing in mind that households are withstanding inflation over the years.
The streaming platform, Netflix, HBO Max, or Disney Plus, each is consistently upgrading their services for better customer retention. Still, if the price point of a streaming service does not justify the features and value that it adds to the consumer’s life, more people are prone to sway away from the platform.
You can easily follow the quick steps to cancel Disney Plus in Canada in today’s handy guide. The steps you must take to cancel your subscription depend on how you signed up. You can take two routes to cancel your subscription: either use a web browser or via your phone.
There are numerous reasons why consumers shift from one platform to the other. Let’s take a closer look at the results of the survey.
Price point
Affordability remains the top reason consumers choose to switch to another streaming platform. As a result, streaming platforms must ensure a healthy balance between the number of subscribers brought on board and the amount of money they charge each month for the subscription plan.
In the past couple of years, Netflix has slowly increased its price on an annual basis, where its most basic plan shot up from $7.99 per month to $15.49. On the other hand, Disney Plus has managed to keep its pricing in check at just $7.99 per month.
However, this will change in March 2022 since Disney will be revising their rates. The bottom line is that streaming services need to prove their value to their subscribers. If they fail at doing so, the platform’s fan base is likely to sway across to their lower-priced competitors.
In the past couple of years, Netflix has slowly increased its price on an annual basis, where its most basic plan shot up from $7.99 per month to $15.49. On the other hand, Disney Plus has managed to keep its pricing in check at just $7.99 per month.
However, this will change in March 2022 since Disney will be revising their rates. The bottom line is that streaming services need to prove their value to their subscribers. If they fail at doing so, the platform’s fan base is likely to sway across to their lower-priced competitors.
Accessibility
Cross-platform compatibility or accessibility is another critical factor in the survey.
Most of the results indicated that subscribers needed to see that their favorite streaming service was available on their preferred platform. About 37% of respondents in the survey said that accessibility is essential for them in deciding to subscribe to or hold on to a subscription plan.
Original programming
Original programming has surged in the past few years, with subscribers happily signing up to platforms, owing to the popularity of hit-viral original programming shows. This is why originals are a big deal in the streaming industry, with each platform competing to churn out as much content as possible.
However, there’s no doubt that Netflix is the reigning champion in the area, releasing almost ten new original titles every week, whereas other streaming platforms release a few every month. In addition, Disney Plus and HBO Max are also amping up their content curation game to continuously attract potential subscribers to the platform.
Other reasons
Some more reasons include budgeting for household expenses, shows and movies dropping from the library, occasionally switching services to find more content, and finally, the lack of time to watch the services offered by the platform. The streaming industry exploded during the pandemic in 2020, when the entire world was under a lockdown.
How to cancel your Disney Plus subscription
With the streaming industry being flooded with options, it’s becoming increasingly tricky for streaming giants to keep customers. So if you are a Disney Plus subscriber looking to switch to another streaming service, please follow the steps below to cancel your Disney Plus subscription:
How to cancel your subscription using a web browser
- Visit the DisneyPlus website in a browser on your laptop.
- Log in with your credentials.
- Go to your account.
- Select your subscription.
- Click on Cancel Subscription.
- You will be prompted to select a reason for canceling.
- Confirm the cancellation process.
How to cancel your subscription using your iPhone
- Go to your Settings app on your iPhone.
- Click on your name at the top.
- Select subscription.
- Go to Disney Plus.
- Choose the option ‘Cancel Subscription’.
How to cancel your subscription to the Google Play Store on your Android phone
- Visit the Google Play Store on your Android device.
- Go to the profile picture.
- Choose the Payment and Subscription tab.
- Click on Subscriptions.
- Select where it says Disney Plus.
- Click on Cancel subscription and follow the instructions.
Conclusion
Over the past decade, streaming services have lured potential subscribers over cost-efficient, pocket-friendly subscription packages. But recently, due to price hikes, the landscape has changed, and users are now switching to more economical options. A case in point is the recent shocking news shared by Netflix, where they stated losing 200,000 subscribers in the first quarter of 2022 alone.
Due to inflation, Americans are now paying higher consumer prices, and they aren’t too happy about it.
If you or someone you know is a streaming services fan, let us know in the comments below!
