Gone are the days when Twitch was considered to be a platform only for gamers. Regardless of the nature of the business, you can use live streaming to promote the products and users. It is also a fact that during the pandemic the streaming services have increased in popularity by 200% which is a massive growth.
Just within the Covid-19 timespan, about 4 million people joined the platform, which means that a massive audience is waiting to purchase your products and services. And Twitch marketing will answer the question of how to build Twitch followers and take your business to the next level. This article will deal with all the aspects of Twitch marketing and how it can be used to promote your business.
1. Twitch Advertisements
The banners and video ads are two major types of promotions that are used by the platform to get the work done. Different banner formats can be used to get the work done.
The top position on the first page i.e., the header, banner where the content is searched, the right column where the ads are shown to the users when they search for the content, a combination of different forms of banner advertisements, and a rotating carousel on the main page. With proper planning, any of these areas can be used to make sure that your business is promoted.
2. Collaborations
This is another form of advertisement, which is the same as influencers on Instagram. The big Twitch names are contacted by the brands, and they make the live streams of unboxing and tell their followers about the features of the products. The good thing about such a form of advertisement is that it influences about 64% of online users, according to Harvard Business Review.
Before this form of advertisement is adopted, make sure that you check the number of followers and the type of channel. The frequency of broadcasts is also something that should be taken into consideration.
3. Creating a Brand Channel
Starting a brand channel from scratch is something that will solidify your presence in the long run. Though promoting a channel is difficult initially but once it has been done you can see massive growth in sales and revenue. The live streams also include interviews, product specifications streams, and reviews of the users that have used the products.
Starting a channel is one of the best ways to promote your business, and it will benefit your business greatly. Brand channel examples include KFC and Wendy’s which have millions of views and the ultimate sales boost using the platform.
4. Redirect
This is something outside of the platform but still can be used to get the audience on Twitch. You can easily launch a mass email campaign to redirect the users towards the Twitch campaign, and it will ultimately foster your live stream. Launch such campaigns a couple of days before the live stream so that the users are redirected once the event starts. This will ensure that you get brand awareness outside of the platform, which gets you more leads and sales as you have always wanted.
